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7 Ingredients of Successful iPhone Apps (source: Apple)

September 1st, 2009 Jeremy Jeremy


Apple spilled the beans. After observing the rise and fall of thousands of iPhone apps, they synthesized the major characteristics of the champions.

Don’t Fail

  • If you just had an epiphany in your shower, stop.
  • If you’re busy coding that million dollar app, stop.
  • If you’re frustrated by your app’s dismal sales, stop.

Fact: Most apps on the app store fail.

Fact: Most apps do not exhibit many (if any) of the 7 characteristics of successful iPhone apps as outlined by Apple.

The List

  • Delightful.
  • Innovative.
  • Designed.
  • Integrated.
  • Optimized.
  • Connected.
  • Localized.

That list probably doesn’t mean much to you. I will follow up in detail with examples of each characteristic.

Until then, go to Apple’s iPhone Dev News Website, read “Seven Qualities of Successful iPhone Apps.” Cut out an hour from your normal iPhone development schedule and watch the video (linked to from the news article). You will be convinced. Cut out another hour and think about it. Which of these characteristics does your iPhone app exhibit?

Be realistic. You are probably on a path to failure. Get your priorities straight, ensure to cook in these 7 ingredients, and get ready for app store success.

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