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Archive for the ‘iPhone App Marketing’ Category

How to befriend journalists

Sunday, September 18th, 2016


We’re having some great discussion from journalists and app makers on this week’s “App Makers” discussion.

The Anatomy of a Successful App

Wednesday, October 15th, 2014

I gave a talk a couple weeks ago at 360iDev Mini in beautiful Greenville, South Carolina, called The Anatomy of a Successful App. It is essentially a summary of my App Making guide, covering — in brief — what it takes to build a successful app, from idea, to design, to marketing.

Check it out here:

Jeremy Olson – Anatomy of a Successful App from John Wilker on Vimeo.

If you thought the video was helpful, you should check out the App Making guide I released yesterday. It is designed to be a comprehensive guide to succeeding on the App Store.

Screenshot 2014-10-14 17.20.34
I also wanted to say thank you to all the awesome folks who supported the App Making launch yesterday. All your support resulted in App Making first day sales being comparable to one of our successful app launches. It even got up to #5 on Product Hunt. That is pretty awesome because if we can make education a sustainable business, it helps us do more of it.

p.s. The 360iDev conference was also a great opportunity for my daughter of two weeks to learn the finer points of Swift pointers versus Structs, among other things. She enjoyed it.


p.s.s. I have recently been on a bunch of different podcasts, in case you are interested: MobileAppChat on app marketing, The Ray Wenderlich podcast talking about how to meet people in the app industry and launch successful apps, Novice No Longer on Swift, design, and teaching, Iterate on Hours, and My Appventure on my story. Phew! It has been busy around here.

Announcing our App Making workshop

Friday, January 31st, 2014

App Making Workshop

We love to teach and we want to do more of it so we have decided to create a 2-day workshop called App Making. The workshop is crafted to turbo-charge your app design and marketing skills in one weekend.

The first workshop will be held in Charlotte, NC on Feb 22-23 and we are super pumped about it.

Check out the App Making website to learn more.

Can’t travel to Charlotte?

Request us to come to your city or company.


Sign up to find out when the online version becomes available.


Thursday, September 5th, 2013


Matthew Panzarino, one of my all time favorite tech journalists, recently became Senior Editor at TechCrunch and, as expected, has been pushing out some really great stuff.

I was quite honored to be interviewed for a great piece he just pushed: From Jailbreaks to App Store Awards, Developers Grow Up iPhone

And I’m in great company featured next to Ari Weinstein and Ryan Orbuch, who I interviewed a while back.

So the inevitable question is, how do you get Crunched? Pretty simple:

  • Do great work – work that goes above and beyond.
  • Embed yourself in the community – engage other app makers and journalists on Twitter and at conferences, not with a pitch but with stuff that adds value to them, not you. Be patient, this stuff takes time.
  • Provide thoughtful answers: this sounds like common sense but sometimes when you talk to a journalist you get so excited that you end up just sending generic, common-knowledge, or unquotable answers. When being interviewed, think about what would help make an interesting story.

Unrelated, a quick update on Grades. We were planning to launch this week but we’ve been having some issues with the app approval process and iTunes Connect downtime, forcing us to launch next week. Whether next weeks September 10th buzz will drown it out or carry it, I don’t know but I guess we will find out!

How we marketed Languages into the top 10

Friday, July 12th, 2013


Smashing Magazine just published part 2 of my Languages case study: Tale of a Top-10 App, Part 2: Marketing & Launch

If you missed part 1: Tale of a Top-10 App, Part 1: Idea & Design

And if you are looking for more in-depth stuff on app making, I’ll be announcing some cool stuff soon on our mailing list.

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