Archive for the ‘iPhone App Marketing’ Category

What advice would I have given my beginner-self?

Thursday, May 16th, 2013

I was recently asked that question by a cool guy named Tope. He recently asked the same question to 13 top app makers and compiled their responses in one super awesome post: 13 Things You Must Know When Starting Out in iOS/Mac Development

Here’s my part:

Don’t neglect the idea. We’ve all heard that the idea for an app doesn’t matter; it’s all about execution. I used to firmly believe that but then something happened. My second app, Languages, made more money in one day then my first app made in two years. What on earth? They both were well executed. Grades even won an Apple Design Award. They both were well marketed, being featured by Apple and the press. What was the difference?

The idea.

Grades was always limited by the small niche it served – college students who really care about their grades (a smaller niche than we would hope). Languages was much more universal. Almost anyone might be interested in a translation app that works without an internet connection. Don’t get me wrong, as this chart illustrates, niche apps can definitely make a lot of money but they have to be in niches that care so much about the app that they will pay a premium for it. Most apps, unfortunately, make the mistake of targeting a niche that would only pay 99 cents for their app, resulting in a disappointing business equation.

Of course, I would have told my former self quite a lot more than that but that lesson was a biggie. A few other highlights:

Give back. The fastest way to learn is by openly sharing and discussing

-Marc Edwards

For this to be an enjoyable living you need the enjoy the process and people involved.

-David Smith

Be sure to check out the full article. It’s chocked full of goodness.

Video: Ryan Orbuch — app success at 16

Tuesday, March 26th, 2013

Summly recently sold to Yahoo for 30 million dollars. It was started by a 15 year old. Clearly, you don’t have to wait until you’re 30… or even 20, to start doing awesome stuff.

Today I’m excited to introduce you to Ryan Orbuch, the 16 year old designer behind a neat app called Finish. His app (which, by the way, is his first) has been featured by Apple, Fox & Friends, TechCrunch, The Verge, … you name it. How? Well, that’s exactly what we talk about in the interview below so pay attention!

(Please excuse the quality – it was a coffee shop internet connection.)

Ryan Orbuch from Tapity on Vimeo.

Link: Infographic on How to Pitch App Reviewers

Tuesday, March 19th, 2013

Everyone wants to know how to get on TUAW or The Verge. If you’re really serious, Pitch Perfect by Erica Sadun and Steve Sande is the book on the topic. But this infographic provides some good tips aggregated in an easy to reference visual.

Link: My Background

Monday, March 18th, 2013

If you are interested in learning a little bit more about how I got to where I am now, starting from age 8, Lori Collins just wrote a nice article all about that on her new blog, Startup Cafe.

How to Befriend Journalists

Thursday, January 31st, 2013

I’ve been blown away by the tremendous discussions happening on the App Making Branch group. Our latest discussion brought out some of the best PR tips I’ve seen online, all answering the question: how do app makers befriend journalists?

The best part? We’ve heard from some of the top app journalists themselves. A few highlights:

Rene Richtie, Editor at iMore:

1. Make great apps.
2. Be human.

Ellis Hamburger, App Reporter at The Verge:

3. Be brief, be sincere, include screenshots. Screenshots speak louder than words, and they’re your best bet at getting me interested.
4. Ultimately, as sincere and wonderful as you may be, it’s difficult to earn coverage for a subpar app/thing. Don’t be a nag.
5. Even if you miss a couple journalists for one app launch, know that if you do great work, they’ll cover the next update or the next app.
6. Be a nice person along the way. We’re all into the same stuff, just be yourself!

Federico Viticci, Editor at MacStories:

1. Get my name right. I’m called “Federico”; not “Frederico”, “Federicco”, “Frederrico”, or any other weird variation.

2. Build a great app and tell me why it’s great in 2 sentences. If it’s a known concept, tell me why your app is different.

3. Know my tastes. I have over 6k articles on MacStories. You know I’m into iOS automation and that sort of stuff. If you have a URL scheme, **tell me about it**. Show me that you *want* my coverage, and that you’re not sending a copy & paste to everyone.

(he then goes on to list 17 more awesome points so be sure to check his answer out.)

David Barnard, founder of App Cubby:

There are some really cool people in this industry. If all you do is beg for coverage, you’re missing out on getting to know some great folks.

Marc Edwards, founder of Bjango:

• Be part of the community. Where possible, help others (karma, baby).
• Be prepared and take the time to write short, on-point messages. Don’t waste anyone’s time.
• If you expect someone to give you their time and attention, be prepared to give them your time and attention in return, should they ask.

I hope I’ve convinced you that you seriously need to check out the full discussion. There are so many gems to be found.

How to Befriend Journalists →

Also be sure to go to the App Making group and click the “watch” button to follow the discussions.