Hi, this is Josh Olson, Jeremy’s brother.
If you’ve been reading this blog for a while you know that Jeremy has spent a lot of time thinking about how to market iPhones apps, with an emphasis on a strong launch.
It worked. But sales have slowed down since the launch. Instead of being depressed, I think this is a fantastic opportunity to discover the secrets to long-term iPhone marketing and profitability. To make Grades profitable in the long-term, in version 2.0 we will be experimenting with iAds and in-app purchases to generate more sustained income (see Jeremy’s post on iAds 1 cent per impression and $2 per click). Because we can’t afford a traditional marketing campaign, our marketing strategy will center around networking on Twitter and on my new Grades blog, where I will be sharing things I’ve learned from college to help students get good grades without excess sweat and stress.
My plan is to reach as many college students as possible through the blog; this will expose them to our app. This will open doors further networking and more exposure in the online college community.
So the story continues. I’ll be posting about what I learn as well as various thoughts on iPhone marketing and design as they come up.Tweet