Comments on: iAds: a cent per impression and $2 per tap http://tapity.com/iphone-app-marketing/a-cent-per-impression-and-2-per-tap/ Tap into the possibility Sat, 10 Dec 2011 11:09:08 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Katharine Dufer http://tapity.com/iphone-app-marketing/a-cent-per-impression-and-2-per-tap/comment-page-1/#comment-7929 Katharine Dufer Mon, 06 Dec 2010 02:53:11 +0000 http://tapity.com/?p=728#comment-7929 Educational post. Educational post.

]]> By: iAds budou zlatý důl pro vývojáře — iPhone Dev http://tapity.com/iphone-app-marketing/a-cent-per-impression-and-2-per-tap/comment-page-1/#comment-6877 iAds budou zlatý důl pro vývojáře — iPhone Dev Tue, 23 Nov 2010 12:18:39 +0000 http://tapity.com/?p=728#comment-6877 [...] Olson se pokusil spočítat kolik by vydělala jeho aplikace Grades, pokud by použivala iAds (Mimochodem Jeremy píše velmi [...] [...] Olson se pokusil spočítat kolik by vydělala jeho aplikace Grades, pokud by použivala iAds (Mimochodem Jeremy píše velmi [...]

]]> By: iAds budou zlatý důl pro vývojáře — Robin Raszka http://tapity.com/iphone-app-marketing/a-cent-per-impression-and-2-per-tap/comment-page-1/#comment-3646 iAds budou zlatý důl pro vývojáře — Robin Raszka Tue, 14 Sep 2010 14:39:15 +0000 http://tapity.com/?p=728#comment-3646 [...] Olson se pokusil spočítat kolik by vydělala jeho aplikace Grades, pokud by použivala iAds (Mimochodem Jeremy píše velmi [...] [...] Olson se pokusil spočítat kolik by vydělala jeho aplikace Grades, pokud by použivala iAds (Mimochodem Jeremy píše velmi [...]

]]> By: Hello, future | Tapity http://tapity.com/iphone-app-marketing/a-cent-per-impression-and-2-per-tap/comment-page-1/#comment-2019 Hello, future | Tapity Thu, 24 Jun 2010 17:41:03 +0000 http://tapity.com/?p=728#comment-2019 [...] 2.0 we will be experimenting with iAds and in-app purchases to generate more sustained income (see Jeremy’s post on iAds 1 cent per impression and $2 per click). Because we can’t afford a traditional marketing campaign, our marketing strategy will [...] [...] 2.0 we will be experimenting with iAds and in-app purchases to generate more sustained income (see Jeremy’s post on iAds 1 cent per impression and $2 per click). Because we can’t afford a traditional marketing campaign, our marketing strategy will [...]

]]> By: Jeremy http://tapity.com/iphone-app-marketing/a-cent-per-impression-and-2-per-tap/comment-page-1/#comment-1594 Jeremy Sat, 01 May 2010 14:15:36 +0000 http://tapity.com/?p=728#comment-1594 Michal: you could be right. It depends on how many ads Apple can sell. Thats why Apple is selling 1-10 million dollar packages to start off. Michal: you could be right. It depends on how many ads Apple can sell. Thats why Apple is selling 1-10 million dollar packages to start off.

]]> By: Michal http://tapity.com/iphone-app-marketing/a-cent-per-impression-and-2-per-tap/comment-page-1/#comment-1593 Michal Sat, 01 May 2010 14:08:37 +0000 http://tapity.com/?p=728#comment-1593 Jeremy, you are too optimistic. You calculate that you will get 1 ad per session. But its not guaranteed. You can get 1 ad per 10 sessions (and its more real). Jeremy, you are too optimistic.
You calculate that you will get 1 ad per session. But its not guaranteed. You can get 1 ad per 10 sessions (and its more real).

]]> By: iAds budou zlatý důl pro vývojáře http://tapity.com/iphone-app-marketing/a-cent-per-impression-and-2-per-tap/comment-page-1/#comment-1591 iAds budou zlatý důl pro vývojáře Sat, 01 May 2010 12:19:58 +0000 http://tapity.com/?p=728#comment-1591 [...] Olson se pokusil spočítat kolik by vydělala jeho aplikace Grades, pokud by použivala iAds (Mimochodem Jeremy píše velmi [...] [...] Olson se pokusil spočítat kolik by vydělala jeho aplikace Grades, pokud by použivala iAds (Mimochodem Jeremy píše velmi [...]

]]> By: Jeremy http://tapity.com/iphone-app-marketing/a-cent-per-impression-and-2-per-tap/comment-page-1/#comment-1581 Jeremy Fri, 30 Apr 2010 11:08:00 +0000 http://tapity.com/?p=728#comment-1581 I said I have 2000 sessions, yes. To make $200k I said I would need to bump that up to 10k sessions and 10k sessions/day != 10k users. It probably means more like 40-80k users since it isn't the same users every day. I said I have 2000 sessions, yes. To make $200k I said I would need to bump that up to 10k sessions and 10k sessions/day != 10k users. It probably means more like 40-80k users since it isn’t the same users every day.

]]> By: Dragos http://tapity.com/iphone-app-marketing/a-cent-per-impression-and-2-per-tap/comment-page-1/#comment-1579 Dragos Fri, 30 Apr 2010 03:51:49 +0000 http://tapity.com/?p=728#comment-1579 You said you have 2000 sessions per day and you estimated 216k You said you have 2000 sessions per day and you estimated 216k

]]> By: Jeremy http://tapity.com/iphone-app-marketing/a-cent-per-impression-and-2-per-tap/comment-page-1/#comment-1576 Jeremy Thu, 29 Apr 2010 21:25:06 +0000 http://tapity.com/?p=728#comment-1576 Dragos: not sure where you are getting your numbers... Under the system I described, how would 2000 unique users tapping-through generate $200k a year? Apple's system certainly charges a very high premium but not *that* high. Update: just to be clear. You seem to be indicating that somehow $300k will only give advertisers access to 2000 unique eyeballs. I don't see how that could possibly be the case. Indeed, 2000 taps a day = 720k taps/year = $1.4 mil/year. $1.4 million is a lot but that is also a ton of taps (probably from mostly unique users). Dragos: not sure where you are getting your numbers… Under the system I described, how would 2000 unique users tapping-through generate $200k a year? Apple’s system certainly charges a very high premium but not *that* high.

Update: just to be clear. You seem to be indicating that somehow $300k will only give advertisers access to 2000 unique eyeballs. I don’t see how that could possibly be the case. Indeed, 2000 taps a day = 720k taps/year = $1.4 mil/year. $1.4 million is a lot but that is also a ton of taps (probably from mostly unique users).

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