You only have one chance to launch your app so it better be big. For this you need to build pre-launch buzz and a following who will buy the app on day one. That is the purpose of gradesapp.com.

I tried to make it very simple so that anybody who is slightly interested in the app will not hesitate to do what I want: give me their email. The results have been quite good so far.

Now the trick will be to drive lots of traffic to this page. I have some ideas.

One quick note: I designed this for the most part but I hired Matthew Miller, a very talented web developer still in highschool, to implement it. He also ended up helping designing some of the details that I was too lazy to do myself. It has been a great experience for both of us and he is currently working on implementing the second stage of the website. I’ll get to that later.

Speaking of marketing, if you like Grades I would sure appreciate your comments on my AppStar Awards entry (its a finalist).

This entry was posted on Saturday, December 5th, 2009 at 2:05 pm and is filed under Grades, iPhone App Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.