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	<title>Comments on: Is your iPhone app a purple cow?</title>
	<atom:link href="http://tapity.com/iphone-app-marketing/is-your-iphone-app-a-purple-cow/feed/" rel="self" type="application/rss+xml" />
	<link>http://tapity.com/iphone-app-marketing/is-your-iphone-app-a-purple-cow/</link>
	<description>Tap into the possibility</description>
	<lastBuildDate>Sat, 10 Dec 2011 11:09:08 -0600</lastBuildDate>
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		<title>By: Letmewatchthis Movies</title>
		<link>http://tapity.com/iphone-app-marketing/is-your-iphone-app-a-purple-cow/comment-page-1/#comment-51205</link>
		<dc:creator>Letmewatchthis Movies</dc:creator>
		<pubDate>Sun, 04 Dec 2011 17:00:21 +0000</pubDate>
		<guid isPermaLink="false">http://tapity.com/?p=299#comment-51205</guid>
		<description>&lt;strong&gt;Letmewatcththisname...&lt;/strong&gt;

top publish. i look ahead to looking through far more. cheers....</description>
		<content:encoded><![CDATA[<p><strong>Letmewatcththisname&#8230;</strong></p>
<p>top publish. i look ahead to looking through far more. cheers&#8230;.</p>
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	<item>
		<title>By: Andrea Rapuzzi</title>
		<link>http://tapity.com/iphone-app-marketing/is-your-iphone-app-a-purple-cow/comment-page-1/#comment-49821</link>
		<dc:creator>Andrea Rapuzzi</dc:creator>
		<pubDate>Mon, 28 Nov 2011 17:07:49 +0000</pubDate>
		<guid isPermaLink="false">http://tapity.com/?p=299#comment-49821</guid>
		<description>Hi Jeremy,
thanks for this good post. I&#039;ve just read Tribes (suggested by you on Ken Yarmosh book) and now I&#039;m also going to read about purple cows. One special thanks for the GREAT &#039;extra credit&#039; video.</description>
		<content:encoded><![CDATA[<p>Hi Jeremy,<br />
thanks for this good post. I&#8217;ve just read Tribes (suggested by you on Ken Yarmosh book) and now I&#8217;m also going to read about purple cows. One special thanks for the GREAT &#8216;extra credit&#8217; video.</p>
]]></content:encoded>
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	<item>
		<title>By: apps for mobile</title>
		<link>http://tapity.com/iphone-app-marketing/is-your-iphone-app-a-purple-cow/comment-page-1/#comment-49748</link>
		<dc:creator>apps for mobile</dc:creator>
		<pubDate>Mon, 28 Nov 2011 10:46:45 +0000</pubDate>
		<guid isPermaLink="false">http://tapity.com/?p=299#comment-49748</guid>
		<description>&lt;strong&gt;apps for mobile...&lt;/strong&gt;

[...]Is your iPhone app a purple cow? &#124; Tapity[...]...</description>
		<content:encoded><![CDATA[<p><strong>apps for mobile&#8230;</strong></p>
<p>[...]Is your iPhone app a purple cow? | Tapity[...]&#8230;</p>
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	<item>
		<title>By: t mobile phone</title>
		<link>http://tapity.com/iphone-app-marketing/is-your-iphone-app-a-purple-cow/comment-page-1/#comment-43743</link>
		<dc:creator>t mobile phone</dc:creator>
		<pubDate>Sat, 29 Oct 2011 01:04:53 +0000</pubDate>
		<guid isPermaLink="false">http://tapity.com/?p=299#comment-43743</guid>
		<description>An attention-grabbing dialogue is value comment. I&#039;m confident that its much better to write on this subject, towards the often be a taboo topic but typically persons are not sufficient to speak on such topics. To an additional location. Cheers</description>
		<content:encoded><![CDATA[<p>An attention-grabbing dialogue is value comment. I&#8217;m confident that its much better to write on this subject, towards the often be a taboo topic but typically persons are not sufficient to speak on such topics. To an additional location. Cheers</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Kerrie Eovaldi</title>
		<link>http://tapity.com/iphone-app-marketing/is-your-iphone-app-a-purple-cow/comment-page-1/#comment-36431</link>
		<dc:creator>Kerrie Eovaldi</dc:creator>
		<pubDate>Fri, 16 Sep 2011 13:27:38 +0000</pubDate>
		<guid isPermaLink="false">http://tapity.com/?p=299#comment-36431</guid>
		<description>I am constantly browsing online for posts that can help me Thank you</description>
		<content:encoded><![CDATA[<p>I am constantly browsing online for posts that can help me Thank you</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: TMAD Dev</title>
		<link>http://tapity.com/iphone-app-marketing/is-your-iphone-app-a-purple-cow/comment-page-1/#comment-35212</link>
		<dc:creator>TMAD Dev</dc:creator>
		<pubDate>Thu, 08 Sep 2011 15:21:26 +0000</pubDate>
		<guid isPermaLink="false">http://tapity.com/?p=299#comment-35212</guid>
		<description>I absolutely loved the purple cow book. Thanks for reminding me of it. I am currently reading the updated version. This is a book everyone should read BEFORE even beginning their planning and development stages for a new app, or for any new project. Great job guys!</description>
		<content:encoded><![CDATA[<p>I absolutely loved the purple cow book. Thanks for reminding me of it. I am currently reading the updated version. This is a book everyone should read BEFORE even beginning their planning and development stages for a new app, or for any new project. Great job guys!</p>
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		<title>By: Stephany Ortenzio</title>
		<link>http://tapity.com/iphone-app-marketing/is-your-iphone-app-a-purple-cow/comment-page-1/#comment-10312</link>
		<dc:creator>Stephany Ortenzio</dc:creator>
		<pubDate>Tue, 04 Jan 2011 01:19:26 +0000</pubDate>
		<guid isPermaLink="false">http://tapity.com/?p=299#comment-10312</guid>
		<description>cool webpage. Filled me with a superior comprehension your economic system. Appreciation pal</description>
		<content:encoded><![CDATA[<p>cool webpage. Filled me with a superior comprehension your economic system. Appreciation pal</p>
]]></content:encoded>
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	<item>
		<title>By: Andrew A. Sailer</title>
		<link>http://tapity.com/iphone-app-marketing/is-your-iphone-app-a-purple-cow/comment-page-1/#comment-3890</link>
		<dc:creator>Andrew A. Sailer</dc:creator>
		<pubDate>Thu, 23 Sep 2010 00:15:37 +0000</pubDate>
		<guid isPermaLink="false">http://tapity.com/?p=299#comment-3890</guid>
		<description>Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It&#039;s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.</description>
		<content:encoded><![CDATA[<p>Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It&#8217;s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.</p>
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	<item>
		<title>By: Jeremy</title>
		<link>http://tapity.com/iphone-app-marketing/is-your-iphone-app-a-purple-cow/comment-page-1/#comment-453</link>
		<dc:creator>Jeremy</dc:creator>
		<pubDate>Thu, 19 Nov 2009 01:13:57 +0000</pubDate>
		<guid isPermaLink="false">http://tapity.com/?p=299#comment-453</guid>
		<description>Rama: thanks. I&#039;m certainly no &quot;expert&quot; but I don&#039;t think I claim to be.

As to the top 100, the folks in there are making some serious dough (over &lt;a href=&quot;http://www.taptaptap.com/blog/the-app-store-pricing-game/&quot; rel=&quot;nofollow&quot;&gt;a thousand sales a day&lt;/a&gt;) but the post I just referenced indicates that you can be making a thousand sales a day outside the top 100 also, which ain&#039;t too bad.

Also, according to &lt;a href=&quot;http://tapity.com/iphone-app-marketing/must-read-winning-iphone-strategies-report/&quot; rel=&quot;nofollow&quot;&gt;a recent report&lt;/a&gt;, the app store front is not actually the main way people find out about apps, word of mouth is. This makes it that much more important to be a Purple Cow, something people will talk about. Something can be new and unique but if it is not worth talking about, its not a Purple Cow. All the apps I mentioned are worth talking about. So, the point of this whole post is that you should run your app by this litmus test: is it really something people are going to say wow, and tell their friends. If its not, its going to be a tough sell in this app economy.

I didn&#039;t get into too many specifics about what constitutes a Purple Cow in this post. That is what this whole blog is endeavoring to find out.</description>
		<content:encoded><![CDATA[<p>Rama: thanks. I&#8217;m certainly no &#8220;expert&#8221; but I don&#8217;t think I claim to be.</p>
<p>As to the top 100, the folks in there are making some serious dough (over <a href="http://www.taptaptap.com/blog/the-app-store-pricing-game/" rel="nofollow">a thousand sales a day</a>) but the post I just referenced indicates that you can be making a thousand sales a day outside the top 100 also, which ain&#8217;t too bad.</p>
<p>Also, according to <a href="http://tapity.com/iphone-app-marketing/must-read-winning-iphone-strategies-report/" rel="nofollow">a recent report</a>, the app store front is not actually the main way people find out about apps, word of mouth is. This makes it that much more important to be a Purple Cow, something people will talk about. Something can be new and unique but if it is not worth talking about, its not a Purple Cow. All the apps I mentioned are worth talking about. So, the point of this whole post is that you should run your app by this litmus test: is it really something people are going to say wow, and tell their friends. If its not, its going to be a tough sell in this app economy.</p>
<p>I didn&#8217;t get into too many specifics about what constitutes a Purple Cow in this post. That is what this whole blog is endeavoring to find out.</p>
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	<item>
		<title>By: Rama</title>
		<link>http://tapity.com/iphone-app-marketing/is-your-iphone-app-a-purple-cow/comment-page-1/#comment-452</link>
		<dc:creator>Rama</dc:creator>
		<pubDate>Wed, 18 Nov 2009 21:34:12 +0000</pubDate>
		<guid isPermaLink="false">http://tapity.com/?p=299#comment-452</guid>
		<description>I disagree with Johannes. A newbie experience is sometimes much more valuable than marketing guru&#039;s who end up stuck in their own prose.

With regards to going beyond the top 100,  I believe content and links in the hyperlink world float up and down and that can mean a lot on the long run. If you are in the App business just to earn a quick buck then the $99 c apps and believing in placement only is the way to go.

 See the apple storefront as a real window shopping experience, many users will buy into the new item displayed on the shop windows but there are many others who will find you based on earlier sales or references from other shoppers. I found &quot;fieldrunners&quot; tweeted by someone when searching for top iphone games in Google with the twitter search firefox extension.

Keep up the good work Jeremy, we love your thoughts.</description>
		<content:encoded><![CDATA[<p>I disagree with Johannes. A newbie experience is sometimes much more valuable than marketing guru&#8217;s who end up stuck in their own prose.</p>
<p>With regards to going beyond the top 100,  I believe content and links in the hyperlink world float up and down and that can mean a lot on the long run. If you are in the App business just to earn a quick buck then the $99 c apps and believing in placement only is the way to go.</p>
<p> See the apple storefront as a real window shopping experience, many users will buy into the new item displayed on the shop windows but there are many others who will find you based on earlier sales or references from other shoppers. I found &#8220;fieldrunners&#8221; tweeted by someone when searching for top iphone games in Google with the twitter search firefox extension.</p>
<p>Keep up the good work Jeremy, we love your thoughts.</p>
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