I highly recommend studying a recent report put out by Kisky and Vision Media about iPhone marketing strategies. Check it out: Winning iPhone Strategies (also embedded below).

Its a lot to digest. A couple quick thoughts:

• Word of mouth is the number one way people discover apps. This is huge. It means your app absolutely must be a purple cow—something extraordinary, worth talking about (the document even mentions the “Purple Cow” analogy). People don’t talk about good apps, they talk about remarkable apps.
• Browsing the app store places third when it comes to discovering apps. Second place is online reviews and fourth place is Twitter recommendations. This completely debunks the myth that getting a lucky placement in the app store is the only way to get attention. Reviews are more important and Twitter is almost as important. Make sure all the top review sites know about your app and try to get reviewed by top bloggers. Also, be sure to build a good Twitter following by adding tremendous value to your Twitter niche.

UPDATE 1: I’ve embedded the document below.

Update 2: I am being convinced that some of my analysis here may be a bit shortsighted and based on a “not particularly scientific” survey. Take it with a grain of salt. Look forward to another post about this.

"Winning iPhone Strategies" Report

This entry was posted on Wednesday, November 18th, 2009 at 2:51 pm and is filed under iPhone App Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.