So we decided to tell the world about what we’re doing: discovering ways to make a viable business out of building awesome iPhone apps. After busting a name, stuffing a few bucks into Hostgator’s mouth and waving a black wand (iPhone): bang (bing?), we’ve got a website. Now we’re sitting here, sweating with anticipation for that infamous Google Analytics graph to spike upwards, sharply! That will happen, of course, when our visitor count goes from zero to one.

Why you should care

Because if you don’t you may miss out on a wonderful tale of how two college kids went from rags to riches. Or not. We probably won’t make a dime, but wether we make it or break it, we’re gonna yap about it. In Detail. This means that if we make it, you can learn something. If we break it, the same. Briefly, we plan to blog about (because what is a blog post without bullet points):

• The design process. We’ve found a striking characteristic among successful iPhone apps: great user experience. Usability, discoverability, aesthetics. We hope to host a detailed discussion on what works, what doesn’t.
• The development process. Programming hurdles, what kind of stuff eats up time, coding techniques.
• Marketing, Marketing, Marketing. If we make it, they’ll come. Not in reality, usually. We don’t think betting our app ideas on the viral/novel factor is a viable business plan. We have some good app ideas but we’re going to invest a ton of time and money (mostly time) into social media marketing; thus, the blog. We’ll talk about how we are using Twitter, Facebook, and even this blog to market our apps (and we’ll let you know what’s working and what’s not). Once our apps get in, look forward to app store positioning mania.

So we hope you come along for the ride and comment early and often; lets get this conversation started.

p.s. This is the “un-awesome” version because it is a default Wordpress template. I have designed a custom template, which will eventually become “the awesome version.” More on that later.

This entry was posted on Wednesday, August 5th, 2009 at 1:36 pm and is filed under Announcements, Uncategorized, iPhone App Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.