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Your company should NOT build an app

August 31st, 2010 Jeremy Jeremy

If you know me, you are probably itching to know why on earth I would write an article with such a title. I am the iPhone guy. I am heavily involved in an upcoming book about apps. My future is altogether wrapped up in the app business. I admit, the title is a bit hyperbolic so please read to the end—this article is really about determining the best possible mobile strategy for your brand. It could save you a lot of pain.

Read the rest on

I’ll be posting more iPhone related articles on Skookum (stuff I would usually post on Tapity) so I would suggest you subscribe.

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